Agenda Setting

Agenda setting in the news industry is so frustrating to me!  The part that really gets me is that fact that I feel so helpless, that there is so little I can do and that the whole field of journalism is plagued by it.  Agenda setting is dangerous.  If journalists, editors, and makers of news media aren't careful with what they present and how they present it, they can create a whole different version of the truth that can cloud the perception of an audience.  But the problem is that we can't put everything on the front page and we can't even cover every problem an every event that happens in a day due to lack of resources.  So do we just give up?? I hope to see a smaller gap between what's important to the public and what is displayed in the news.  The only way to make this work is to ignore the financial pressures and executives and use the passion we have for the people we cover to put out what is important to them.  News should be service, not a product.  But we can't do it alone.  I think people in the news industry right now need to re-evaluate why they're here.